Vodafone Qbowl VS T-Mobile Iphone
This video shows how they promote “mobile Internet” @ Vodafone
And that video shows how they do it @ T.Mobile
Okay what is so special on that two ADS. There is an other version for the Iphone in Germany from T-Mobile where it is show how to check your “stock eschange courses” and so on.
for example my dad is non Geek and about 50 years old and he checks and wants an Iphone because him was clear by showing the Ad what it can do - i asked him if he has seen the vodafone advertisement and what he was thinking they advertise there - he could remember on that ad but had not clear checket what it is for -
What this shows is that is is very hard to communicate technical things at a beginning of a revlution - because WAP - was realy bad - but today the mobile Internet is good as nearly like the normal internet 
So i would say it is realy going forwar bringing the internet mobile - and such applications like the Google MAPS on Iphone is so an usefull thing - also too things like real email or such small applications.
REsume:
Vodaphone does Advertisement for the BRAND
T-Mobile does Advertisement for the PRODUCT
Edit: I have found the Video with the Stock/Information
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